
This separation of information protects the user’s privacy because no single entity can identify both who a user is and which sites they visit.Įxpanding on the capabilities of Sign in with Apple, Hide My Email lets users share unique, random email addresses that forward to their personal inbox anytime they wish to keep their personal email address private.
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The second decrypts the web address they want to visit and forwards them to their destination. The first assigns the user an anonymous IP address that maps to their region but not their actual location. All the user’s requests are then sent through two separate internet relays. When browsing with Safari, Private Relay ensures all traffic leaving a user’s device is encrypted, so no one between the user and the website they are visiting can access and read it, not even Apple or the user’s network provider. Private Relay is a new internet privacy service that’s built right into iCloud, allowing users to connect to and browse the web in a more secure and private way. ICloud+ combines everything customers love about iCloud with new premium features, including iCloud Private Relay, Hide My Email, and expanded HomeKit Secure Video support, at no additional cost. For many requests, Siri processing is also moving on device, enabling requests to be processed without an internet connection, such as launching apps, setting timers and alarms, changing settings, or controlling music. This addresses one of the biggest privacy concerns for voice assistants, which is unwanted audio recording. With on-device speech recognition, the audio of users’ requests is processed right on their iPhone or iPad by default. This means they can’t utilize the user’s IP address as a unique identifier to connect their activity across websites and build a profile about them. This year, Intelligent Tracking Prevention is getting even stronger by also hiding the user’s IP address from trackers. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location.įor a number of years, Intelligent Tracking Prevention has helped protect Safari users from unwanted tracking by using on-device machine learning to stop trackers while allowing websites to function normally. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Users can also find out with whom their data may be shared by seeing all the third-party domains an app is contacting.


Users can check whether this makes sense to them, and take action by going to the app in Settings if it doesn’t. With App Privacy Report, users can see how often each app has used the permission they’ve previously granted to access their location, photos, camera, microphone, and contacts during the past seven days. This year’s updates include innovative features that give users deeper insights and more granular control than ever before.” Check up on app privacy “Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with.
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“Privacy has been central to our work at Apple from the very beginning,” said Craig Federighi, Apple’s senior vice president of Software Engineering. Apple previewed new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, which help users better control and manage access to their data.
